How to turn leads into sales – An expert Q&A with James Ker-Reid, Sales for Startups
Tuesday 4 Aug 20
In this instalment from our expert Q&A video series, we're joined by James Ker-Reid of Sales for Startups to talk about how small businesses can turn leads into sales.
Jump straight to the answers you need...
1:22 – What are the 3 Ps? The essential pillars to building great sales operations.
6:17 – Making revenue with 4 simple steps – ‘The ACDC Approach’
21:54 - What is 'lead generation' and what is a 'warm lead'?
24:51 - Which roles within a startup should be supporting lead-generation?
26:54 - What are the effects of startup founder-led businesses focusing purely on lead generation to solve sales problems?
30:14 - As a startup, how soon should you be focusing on sales activity?
33:18 - What alternatives are there for optimising sales rather than lead generation?
45:04 – When does it make sense to pivot vs. improve your sales approach?
51:08 - What are your 5 top tips for building successful sales operations?
Please note: The contents of this blog are not tailored business advice or legal advice. This is guidance and information, which we do our best to keep current, relevant and helpful. If you need business or legal advice, please use our Speak To An Adviser service or you can get in touch via our LiveChat
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