How do you achieve social media magic? An expert Q&A with Helen Burness, Saltmarsh Marketing

How do you achieve social media magic? An expert Q&A with Helen Burness, Saltmarsh Marketing

Thursday 2 Jul 20

In this instalment from our expert Q&A video series, we're joined by Helen Burness of Saltmarsh Marketing to talk about how small businesses can achieve social media magic, even in the current climate.

Jump straight to the answers you need...

00:00 - Introduction to achieving social media magic.

01:17 - Social media: why should we do it and what are the benefits?

06:14 - How does our choice of social media channels affect the way we communicate?

09:01 - What are some of the features and benefits of each of the main social media channels?

  • 10:07 - LinkedIn
  • 14:03 - Instagram
  • 17:45 - Twitter
  • 25:59 - Facebook

30:06 - What are the real measures of success?

48:21 - When do you know if your social media strategy is working?

50:52 - What are some of the best tools to help manage social media?

52:25 - When shouldn't we rely on the scheduling tool?

55:49 - What are the limits of using images, quotes and logos without permission?

59:23 - Brand profile and social selling beyond social media.

1:01:40 - Helen's top 5 tips for social media success.

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