Dear Farillio member,

On 23rd April 2021, you asked our fantastic expert Lisa Laing on the Go Far Fast Show:

“I haven't got enough sales coming in and I really don't know whether it's because my business is missing the mark somewhere and people don't understand what my products are. How do I work that out?”

And Lisa said:

Be mighty always, Farillio

Transcript:

“That’s a great question. I think that people are scared sometimes to go out and talk to their potential customers, to run polls, do surveys and to door knock, to take their products to a market and ask people for feedback. I think that's perhaps a sign of our digital era, where we are so busy looking at our phones and our computers that we forget to sit up and talk to people. I think that if you're ever unsure why your product isn't selling or if there's a market for your product or service, you need to talk to people and find out. Then you need to test and measure. Everything that I teach is around, not risking everything, but taking massive imperfect action. This means trying to sell a few sample products, or order a small sample run and have them tested by your potential customers. Everything that we do in business is about test, measure, pivot, test, measure, pivot. It actually never stops. Surprisingly, you might think that when you hit success and your business is powering along, you can sit back Pina Coladas and read the financial review, but you don't! You constantly test, measure, pivot, tweak and make changes. That starts right at the very beginning. If you're feeling uncomfortable with the volume of sales that you've got, or you feel there aren't enough customers for your product or service, then make a change to your product and offer them something they do want. Go and talk to them.”

Ask your question:

If you have any questions that you'd like us to ask in a future Go Far Fast Show, send us a DM on Twitter or on LinkedIn. We'd love to hear from you!

Want more from Lisa?

You can also find Lisa’s answers to other questions being asked by you and your community in our Dear Farillio Expert section on our blog site, and Lisa’s great guidance on business here. Download the full podcast here.

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