Dear Farillio member,

On 23rd April 2021, you asked our amazing expert Lisa Laing on the Go Far Fast Show:

“I'm working long hours and trying everything I can think of. I've tried so many ways to make my business work. What was it that helped you to turn your business into a success?”

And Lisa said:

Be mighty always, Farillio

Transcript:

“I think for me, it was around knowing exactly who my customer was and what their problem was. Then when I created the relationship with the customer, I maintained it. I really worked hard at owning our customers. In business I often see people spending a lot of money on marketing and attracting new clients, meanwhile their existing clients quietly walk out the back door with no ceremony. It's crazy that we spend all this money, and we bombard all these people to get them to buy our products, but we don't make our current clients feel completely loved and compelled to stay.

So for me, there are different aspects to this topic, but there’s knowing who your customer first of all, understanding what their problem is and how you can solve it, and finding out how they feel about your product and your pricing? Would they buy it? When they buy it, do they love it? Would they do a review and tell others? It’s about really understanding and owning your customer, their journey, and their experience, and keeping them as a customer. I feel that's probably the greatest gift that I learned from my businesses that I could share with others.”

Ask your question:

If you have any questions that you'd like us to ask in a future Go Far Fast Show, send us a DM on Twitter or on LinkedIn. We'd love to hear from you!

Want more from Lisa?

You can also find Lisa’s answers to other questions being asked by you and your community in our Dear Farillio Expert section on our blog site, and Lisa’s great guidance on business here. Download the full podcast here.

Please note: The contents of this blog are not tailored business advice or legal advice. This is guidance and information, which we do our best to keep current, relevant and helpful. If you need business or legal advice, please use our Speak To An Adviser service or you can get in touch via our LiveChat.