Dear Farillio reader,

On 25th February 2021, you asked our inspiring expert partner Joshua Bicknell:

"I started a business last year, which wasn’t great timing, and it's not worked out. Nobody seems to be interested, I don't know what to do and whether to give up?”

And Joshua said:

Be mighty always, Farillio

Transcript:

“Someone described entrepreneurship in a way I really liked – they called it ‘enlightened trial and error’. Basically, you're trying stuff, you're learning from it and you're progressing. You start with a vision and I think you have to be true to that vision but within that vision there are different ways of solving that problem. To this community member I’d say if you're trying to sell something and it's not working, go back to what we were talking about earlier. Try speaking with customers about how they are currently solving this problem that they have. Maybe you find that you're not quite on the right problem or you've got the right problem, but the solution isn't quite there. I think it's about finding that niche and trying to have as many conversations as possible and learning. You're not going to be able to solve this within a room or within a box, you're only going to be able to do it through really listening – I think that's the key bit about entrepreneurship. About whether to continue or not, I think that's obviously a very personal decision that we all come to. We've run with some ideas that haven't worked and we've moved on from them. I think that's only really a decision that only you can make.”

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Want more from Joshua?

You can also find Joshua’s answers to other questions being asked by you and your community in our Dear Farillio section on our blog site, and Joshua’s great guidance on business here.

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