Dear Farillio Expert: How can I get people to stay on my website? James Keal from Inktrap says make your 'why' very clear.
Wednesday 5 Jan 22
Harmful website design practices
The Information Commissioner’s Office (ICO) and Competitions and Marketing Authority (CMA) have issued a joint call against design practices that could undermine website users’ control over their personal information and restrict their choices.
These practices include language or presentation that push the user towards a decision (e.g. on privacy policies, cookie consent banners, and direct marketing sign-ups).
The ICO has stated that it considers it to be “an infringement of data protection law where design practices steer people to decisions that do not reflect their privacy preferences, whilst making it harder for them to choose more privacy-friendly options.”
It will take formal action where necessary to protect consumers, especially vulnerable consumers.
You can read the full position paper here, which includes examples of practices the bodies consider unacceptable.
Dear Farillio member,
You asked our amazing guest James Keal on the Go Far Fast Show:
“I've had a website for a while and it's okay, I get decent clickthrough rates from other places where I'm promoting my business, but when people land on my website they don't stay long. What can I do to change this and get them to see all the things that I want them to see?”
And James said:
Be mighty always, Farillio
Ask your question:
If you have any questions that you'd like us to ask in a future Go Far Fast Show, send us a DM on Twitter or on LinkedIn. We'd love to hear from you!
Want more from James?
You can also find James’ answers to other questions being asked by you and your community in our Dear Farillio Expert section on our blog site, and James’ great guidance on product design here.
Please note: The contents of this blog are not tailored business advice or legal advice. This is guidance and information, which we do our best to keep current, relevant and helpful. If you need business or legal advice, please use our Speak To An Adviser service or you can get in touch via our LiveChat.
Become a member
Farillio members have full unrestricted access to all our online content.
Achieve Business Objectives
Step-by-step instructions to guide you through everything you need to achieve your objective including a progress bar
Easy-read Guides
Knowledge when you need it, served up fast in plain English
Expert In-depth Videos
Expert Q&As with industry professionals to start you on the path
100s of Templates
Create, share, edit, e-sign, duplicate legal documents
Document Dashboard
Easily manage legal documents for your business
Rapid Legal Advice
Expert answers to legal questions without hefty fees
TRY FOR FREE
